Halfdays is a women's outdoor apparel brand founded by Kiley McKinnon, Ariana Ferwerda, and Karelle Golda. The brand focuses on creating stylish, functional, and flattering clothing for women in the outdoor space, particularly in skiing and hiking. Halfdays aims to disrupt the male-dominated outdoor industry by offering high-quality, technical apparel designed specifically for women, using sustainable materials and a community-focused approach.